In 2016 the Cinema do Brasil Program completes 10 years since its creation.

Throughout these years the program accompanied a significant part of the evolution of contemporary Brazilian audiovisual production and its insertion in the international market.

We see with great joy the progress of this process of internationalization and the consequent recognition by the market, factors that paved the way for the increase in the number of

films selected at festivals and of Brazilian projects in laboratories for the development of audiovisual content around the world.

One of the Brazilian films with the greatest repercussion recently, “The Second Mother” (Anna Muylaert) participated, in 2014, of the Carte Blanche – the Locarno Film Festival’s initiative dedicated to films in post-production and, after finalized, won awards in the category of best actress in the World Competition selection at Sundance and as best film in the Panorama at the Berlinale 2015. Combining critique’s prestige to commercial success, the film was sold to more than 20 countries.

Another production praised by critics and well received by the public, “Boy and the World” (Alê Abreu), is the Brazilian representative at the 2016 Oscar, competing in the “Best Animation” category, after after having received the Cristal Award for best film and the audience award for top feature film at the Annecy International Animation Film Festival, the most important animation film festival in the world.

In light of this perspective this positive scenario confirms the increased international visibility achieved by Brazilian cinema, as well as being a validation of its technical and artistic quality. May the good news continue!

André Sturm

Chairman
Cinema do Brasil

In 2016, the Cinema do Brasil program reaches its tenth year. This initiative is a fruitful partnership between the State Audiovisual Alliance Industry for São Paulo (SIAESP), and
the Brazilian Trade and Investment Promotion (Apex-Brasil), with institutional support from the Brazilian National Film Agency (ANCINE), created to foster the internationalization of the Brazilian film industry.

Over the last decade, Apex- Brasil’s support to the creative economy sectors has consistently grown. Our work aims at developing the potential of these segments and promoting our talent pool and expertise in filmmaking.

Cinema do Brasil focuses on the internationalization of Brazilian production companies. Relying on trade promotion initiatives, the project helps to establish international co-production projects, supports the release and screening of Brazilian movies abroad,
and provides a multi-platform distribution for audiovisual content. It also helps promoting public policies designed to improve the competitiveness of our film industry.

Each year, the number of territories reached increases, especially with regard to the release of films in movie theaters – thanks largely to our Distribution Award program. Currently, the companies participating in the scheme are doing business with more than 30 countries.

All this clearly indicates the relevance of Cinema do Brasil for those involved, as well as the program’s effectiveness.

The outlook for 2016 is truly positive, encompassing the consolidation of our products and services in specific target markets, and the international expansion of Brazil’s audiovisual companies and their products.

We will keep working to promote the Brazilian film industry around the world. Count on Apex-Brasil.

David Barioni Neto

President
Apex-Brasil

The Audiovisual Secretariat (SAv) believes in a public policies that faces the complexity and diversity inherent in Brazilian audiovisual production. We work to strengthen both the market itself and the more symbolic segments – innovation, training, film societies, film preservation, and so on – with a view to expanding the reach of audiovisual products.

Cinema do Brasil is aligned with the public policies of the Audiovisual Secretariat (SAv). The program, intended for international distribution, for sale and for the promotion of Brazilian film products contributes to the sector’s sustainability.

The program helps the Brazilian films to be recognized, working not only with business negotiations, but with strategic actions involving communication and promotion.

When we think of internationalization of Brazilian cinema, we are dealing, actually, with creation, support or reconstruction of the different cultures of Brazil.

Our diversity has to be contemplated and it is necessary to go beyond stereotypes in our image abroad.

Today, everybody is a potential filmmaker. The use of audiovisual content is increasing and the act of filming is associated with political, social, cultural and economic manifestations of the Brazilian population. There is also a growing demand for the production of audiovisual content, in particular since the 12485/2011 Law, which set up quotas for independent Brazilian works for pay TV. In public broadcasting, there is joint action by three state ministries for the establishment of the Union’s channels – Culture, Education, Health – and municipal Citizenship channels.

Since 2015, SAv has been working at the interface between communication and culture, managing the implementation of the Culture Channel (Canal de Cultura), working on the social and cultural bases for the creation of a publicly-funded VOD platform with Brazilian content, and other public policies. SAv established the program Comunica Brasil to institutionalize these actions.

In addition to working on questions directly associated with public communication, Comunica Brasil prioritizes the importance of democratizing access to Brazilian audiovisual content, most of which are produced with federal, state or municipal funding, and the promotion/communication of Brazilian cinema.

That said that is why Cinema do Brasil is so important to us.

Pola Ribeiro

Secretário do Audiovisual do
Ministério da Cultura

The challenges of the current global economy present to all public officials and to institutions, such as ANCINE, the mission of doing the most in terms of advancing in their respective fields amidst challenging times. For that to happen, we believe, first of all, in the importance of joining forces with active partners involved in our field. To this effect, and since one of ANCINE’s institutional missions is to promote Brazilian cinema abroad, our partnership with the Programa Cinema do Brasil, the Brazilian Trade and Investment Promotion Agency – APEX and the Ministry of Culture is of the utmost importance in allowing all of us to actively encourage and strengthen the Brazilian audiovisual industry abroad.

The fact is that, even in a challenging economy, the Brazilian internal audiovisual market is still a growing one, having achieved in 2015 its tenth straight year of rise in ticket sales, as well as an increase in the total number of movie screens in the country.

If our internal market is still a strong and growing source of positive results, together with our partner institutions we constantly take up the challenge of raising the visibility of Brazilian cinema around the world.

In this sense, ANCINE is engaged in the international integration of Brazilian cinema
on a variety of fronts, through multilateral and bilateral coproduction agreements and participation in international film festivals and events. Thanks to these initiatives, combined with the talent and creativity of our directors and producers, we are confident of moving forward in what constitutes our mission.

In this scenario, we understand the importance of Programa Cinema do Brasil, this successful partnership between the Audiovisual Industries Union of the State of São Paulo and the Brazilian government. It is a vital initiative to encourage co-productions and the circulation of Brazilian films abroad, forging a strong and enduring bond between those who make the films and those who coordinate policies for making them more and more relevant in the world.

Manoel Rangel

Managing Director
Ancine