Promoting Brazilian cinema abroad

Partners

Brazilian Trade and Investment Promotion Agency - Apex-Brasil

The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to develop the competitiveness of Brazilian companies, promoting the internationalization of its business interests and the attracting of direct foreign investment to Brazil. For the purposes of strategic formulation, Apex-Brasil is a Brazilian government agency linked to the Brazilian Ministry of Development, Industry and Overseas Trade (MDIC).

Apex-Brasil currently provides support to around 13 thousand companies from 81 productive sectors within the Brazilian economy responsible for exporting to more than 200 markets. Through project-initiatives carried out in partnership with sectorial entities, the Agency organizes a range of actions for commercial promotion to insert the Brazilian companies in the international market.

One of these actions – the Programa Cinema do Brasil, developed in partnership with the State of São Paulo's Audiovisual Industry Guild (SIAESP) – has been promoting, since 2006, the internationalization of the business interests of Brazilian film producers. For this purpose, the Program provides support for the participation of these companies in the foremost international film festivals (Cannes, Berlin and Guadalajara, among others), seeking to articulate partnerships for the making of international co-productions. Cinema do Brasil also works to provide support for the distribution of Brazilian films on the international film exhibition market.

Besides the head offices in Brasília, Apex-Brasil has Attendance Units in the different Brazilian States and Business Centers (known as CNs) on four continents. The Agency also works with the development of studies on commercial and competitive intelligence and coordinates the efforts to attract direct foreign invests (DFI) to the country. Apex-Brasil currently exercises the role of chairmanship for the World Association of Investment Promotion Agencies (WAIPA).

Itamaraty – Ministry of Foreign Relations

The Cultural Department of Itamaraty – the Brazilian Ministry of Foreign Relations – works with public and private organizations of the audiovisual sector in order to reinforce the presence of Brazilian films and television programs throughout the world. The promotion of audiovisual products overseas has a double nature: while publicizing the national culture it also facilitates contacts for their commercialization. Brazil is able to participate in this huge global market thanks to its expressive film production and the excellence of its television, which reflect the major cultural diversity of the country and the technical competence of its professionals.

Brazilian National Film Agency - ANCINE

ANCINE – the Brazilian National Film Agency is a regulatory body attributed with the promotion, regulation and inspection of the film and audiovisual market in Brazil. It is a special governmental agency, empowered with administrative and financial autonomy and linked since 2003 to the Ministry of Culture; with head offices and venue in the Federal District of Brasília, a central office in Rio de Janeiro and a regional office in São Paulo.

The institutional mission of ANCINE is to induce isonomic conditions for competition in the relationships with the economic agents for cinematographic and video-phonographic activity in Brazil, providing support for the development of a strong, competitive and self-sustaining industry. Having reached the end of its implementation and consolidation, ANCINE now faces the challenge of enhancing its regulatory instruments, acting in all parts of the productive chain for the sector, generating incentive for private investment so that more national and independent audiovisual productions can be seen by an ever larger number of Brazilian viewers.

Realization