Transparency
ApexBrasil Agreement
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The Cinema do Brasil program, carried out in partnership with ApexBrasil, aims to expand the presence of the Brazilian audiovisual industry in the international market, enhancing the competitiveness of companies in the sector and fostering business opportunities abroad.
In the context of the global industry’s recovery, the project seeks to provide opportunities for Brazilian companies to generate new leads and resume export activities, while also encouraging the participation of new players in the international market and attracting investment.
Among its strategic objectives are strengthening the image and credibility of Brazilian cinema abroad, in line with the evolving demands of the global market, as well as expanding the international circulation of audiovisual works, including their presence on streaming platforms.
This page provides access to the official documents related to the partnership agreement, with detailed information on the project’s activities, investments, and results.
Agreement Documents
Access the complete document with details of the project's actions, goals, and investments:
Regarding the agreement
This sectorial project, carried out by SIAESP within the scope of the Cinema do Brasil program in partnership with ApexBrasil, includes strategic planning for the period from 2024 to 2026, focusing on the internationalization of Brazilian audiovisual production.
Key information:
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Period of validity: March 2024 to May 2026
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Implementing entity: SIAESP (Cinema of Brazil)
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Partnership: ApexBrasil
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Category: Sectoral Project – Creative Economy
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Participating companies: more than 160 companies from the audiovisual sector.
Project objectives:
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Generating new international business and leads.
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Resumption and expansion of exports from the audiovisual sector.
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Entry of new Brazilian companies into the foreign market.
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Attracting international investment
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Strengthening the image of Brazilian cinema abroad.
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Expanding the circulation of works, including streaming platforms.
International scope:
The project targets priority markets in the Americas, focusing on image positioning and generating business opportunities in countries such as the United States, Canada, Mexico, Argentina, Chile, and Colombia.
About Cinema do brasil
The Cinema do Brasil Sector Project is a non-profit program created by SIAESP (São Paulo State Audiovisual Industry Union) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), with the goal of strengthening the presence of Brazilian audiovisual production in the international market. The program promotes works, companies, and professionals in the sector, as well as fostering co-productions, expanding business opportunities, and encouraging the insertion of Brazilian companies into the global market.
Founded in 2006, SIAESP (São Paulo State Audiovisual Industry Union) is a non-profit organization that represents and supports companies in the audiovisual sector. Among its main initiatives is the creation and management of the Cinema do Brasil program, aimed at the internationalization of the sector. SIAESP works to strengthen the Brazilian audiovisual industry through institutional coordination, training promotion, encouragement of competitiveness, and expansion of business opportunities in Brazil and abroad.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, ApexBrasil carries out trade promotion activities, such as prospecting and trade missions, business roundtables, support for the participation of Brazilian companies in international trade fairs, and the attraction of foreign buyers and opinion leaders. The Agency also works in coordination with public and private partners to attract foreign direct investment (FDI), contributing to strengthening the competitiveness of Brazilian companies and the country's image abroad.